The idea

Retail should feel easy, exciting and shareable.

Not something you have to “go and do”, but something you discover, interact with and talk about.

What We did

• Built the physical retail strategy, translating a digital-first brand into real-world environments

• Developed and refined the vending concept, designed around modern, self-serve behaviour

• Created the venue and landlord proposition, positioning the brand for high-footfall destinations

• Worked closely with the founders to shape activation formats, layouts and customer journey

• Supported the evolution into a multi-format model — vending, pop-up and hybrid

The result

• Machines placed in major UK retail destinations including Westfield London, Westfield Stratford and Manchester Arndale

• A brand with 300,000+ customers and a highly engaged social audience translating directly into physical footfall

• Pop-up activations designed to:

  • stop people

  • create content

  • drive dwell

A brand built online, now experienced in real life.